I am not a professional SEOER, know how much more than a SEOER, only said that they had been real, understood, and analyzed, to make some personal remarks views. Morning to see a dear friend talked about the essence of SEO issues, mainly talked about four points, namely: content, keywords, and socialization outside the chain.
so in fact, I personally feel the need in two ways.
first: SEO to get good keyword ranking
early What is the purpose of SEO is to get words in the search engine rankings. Talking, a lot of people do seo, will tell you, I can put this in the long term Baidu or Google to do the first few pages. So now in fact, we only have the purpose of derivative. In addition to obtaining a good ranking, we also need words of guidance, access to benefits. That is what we call the transformation. How to optimize a particular keyword to corporate profits, this is we have to consider. Well, this intermediate involves four aspects.
1, site hierarchy,
site affects the internal structure of the website seo results. Why do we like to use the CMS system, weaving a dream, why do a lot of good SEO blog to share the program, to attract a few people have downloaded, is actually is in this. Web site for the structure itself is optimized for marketing. Therefore, site structure, the column set on the site, feedback on the good work.
2, keyword selection
keyword selection is bound to the site's development, I do the hospital, I am sure to choose the keywords related to the medical network marketing to do, and these the word is in line with user search habits. The main keywords on the home page and columns, to optimize long-tail keywords in the article inside.
3, inside and outside the chain construction
inside and outside the chain of construction, this we know very well. Of course, my advice is not to do outside the chain-chain fierce, this affected the overall image of the site. What is the overall image, we are concerned for the search engines. So in addition to other beautiful sites, the site of a reputation, content. Word of mouth is outside the chain, the content and meaning is within the chain. Therefore, both inside and outside the construction chain, the proposed development plan reasonable, step by step.
4, content maintenance
content that we need to show something to the search engines to see but also to the user to see. Then a high-quality original content included not only conducive to the transmission of, for improving the conversion rate is very influential, so the content is an important issue to get ranked.
second: good user awareness (user experience)
1, website design
users of the site at first glance The overall feel of the layout of the site into the site of the open speed, affect the user experience. Like a map, full version of the route are in disorder, but Where is the place you're looking for? This time, we use some of the large label marked up much more convenient. For instance, he next to People's Park, in people park on the left about 300 meters. Therefore, the speed to meet the open case, the design layout for the site, pages clean and clear is very important.
2, content design
again talked about the content, and its importance. We get good rankings, and single-page visits are good, but the problem is the bounce rate. Not have access to orders, this is a lot of business problems encountered. This time I have to say, you know the user to enter the psychology of the page? Do you understand what customers are looking for? Do you understand the specific needs of our customers do?
Therefore, the content in the original, we Page Keywords for patients to express a clear need to see.
3, event promotion
no activity above the promotional website, I personally feel is a failure. From the traditional marketing point of view, whether or street store supermarket promotions are all means. Limited price discount supermarket products, street shops you can bargain with the boss. It is obvious that in the formation of trading at the same time, no doubt has been for us a discount. Therefore, it is a medical or to other businesses, should be given appropriate information as part of reasonable promotion to attract users.
4, interactive design
Why is interactive design mentioned here. So now there is a common share, reproduced, Favorite, Comment, rate and so on. Google SEO, according to the latest analysis shows that the future focus will be displayed in the SEO optimization on the heat carrier, the heat from which the expression is that these so-called petty button.
course, there is a layer of interactive consultation with the flow, not advice that is equal to 0. Therefore, in this regard to consider the layout of some of the more reasonable.
sum up: do not simply do SEO SEO, not simply to get rankings. With good SEO, increase conversion rates, increase revenue, this is the key. So my summary on SEO, no matter how much you do outside the chain, how many within the chain, how many keywords are ranking. Now the passage of time, we want to see nothing more than: keyword ranking, content conversion, interactive sharing.
This article is Zhao Zatan medical network marketing webmaster.
reproduced from the original article please specify hospital network marketing blog, this article addresses: http://www.zuiniuba.com/wzyh/12.html
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