many network owners have described how to optimize the website, how to do outside the chain, but mostly talk about theory, but not in real terms have been introduced. Today, here, by explaining their own site optimization process to achieve the actual collection of Google within 10 days rose from nearly 2,000 Biao 40,000 experience.
1, optimizing the reason
said the reasons need to do to optimize the procedure used in this site talking about, this station is buy navigation site, considering the need to modify their own procedures, so the use of open-source buy blue dolphin navigation program, but have to say, this open source program was a good starting point, but out of the product is unsatisfactory, the team that no one understands the basic knowledge of SEO optimization. So, no way, only changed their own.
Second, the optimization process
need to optimize a website, then you need to do market research and the overall planning, which involves many aspects: Keywords selection, keyword layout, URL directory optimization, page similarity reduction, also need to consider the impact of URL to change the collection to do 301 jumps.
1, select the keywords: buy now navigate the site's main keywords have already been occupied by several major stations, so you want to use those words when the main keyword is unrealistic. So, we need to select the appropriate key words themselves, to avoid too much competition, to avoid those World War II as the main competitors.
navigation network currently buy the main key words are: buy, buy web site Daquan, buy navigation, buy network Daquan
I select the main keywords are: buy 123, buy web site Daquan 123, thousands of groups network, thousands of groups 123
select one thousand and thousands group group network 123 words call the shots because the domain name of my station itself is qiantuan123.com, very suitable for the optimization of these two words, and also from one thousand words in this group network intercept the appropriate traffic.
2, select the Long Tail Keywords: light do these four words are not enough, because the heat of that keyword buy 123 can be considered high, the competition be above average, but also be good to do , so we need to optimize a large number of long tail keywords to get traffic.
columns page keywords (example): buy network Guangzhou, Guangzhou buy site Daquan 123, Guangzhou buy 123
buy because my site is doing a national navigation, it can be done with these long tail keywords to optimize the entire station.
3, URL Optimization: Blue Dolphin is a CI source framework to do, and did not optimize the URL, use the/index.php/group/index/beijing URL such as column pages of links, we all know, Baidu optimization of the basic principle that links the shorter the better, so we need to optimize the URL into a short directory www.qiantuan123.com/beijing this way, a good weight to enhance the directory, also convenient with the long tail keyword optimization.
4, reduce the page similarity: navigation sub-pages buy almost all the same, that is, buy a title, buy a picture, some such as time, number of people buying like buy information, so that page on the result page similarity is very high, easily ruled by the search engine duplicate content. So, I buy a different sub-page call to increase the information, as is the buy buy goods with the site, as is the same keyword buy buy goods, an increase of these two elements after random testing page similarity to down to 30 or less, can be optimized quite successful.
5, URL, after optimization of the related 301 steering
optimization process because we had to change the URL, so we need to do 301 on the old link to jump to avoid the search engines have included the impact of the old, but also make a good weight over to the new URL.
briefly turned to the next 301:
301 redirect: 301 on behalf of a permanent transfer (Permanently Moved), 301 redirect is a page to change the address on the best way to search engine friendly, As long as the temporary move of the case, it is recommended to do the 301 redirect.
Third, the optimized emergency outside the chain, right down to avoid
well known, the search engine on the website after revision usually put it into the sand box test for some time, so we need this here, to minimize the time to avoid the impact of the site. Want to shorten this time, the most effective way is outside the chain, a large number of foreign chains, here the author's approach is by purchasing a certain amount of low PR, high weight links, and do a lot of blog outside the chain, a friend asked this Why the low side of PR, because the purchase of the chain, then, PR value generally should not be much difference, easy to be sentenced to cheat the search engines.
These are my true website optimization case to share, hope you can give us some ideas. The optimization done within 10 days after Google included nearly 40,000 from 2000 to the station is http://www.qiantuan123.com
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