yesterday saw an article called On Why SEO is the best way to network marketing, so the germination of the idea of ??writing this article. Because that Dongguan tidal SEO, SEO is not network marketing, and bid it together, and known as the SEM, the search engine marketing in two ways. It is only an aid, following the detailed Dongguan tidal SEO SEO talk about some of their own opinions.
one, SEO is definitely not cheap
SEO is cheap it? Relative to the bid is, SEO is still much lower cost, but it definitely not cheap. Most PPC search engine costs are spent on, and the cost of SEO is mainly used in the implementation of SEO strategies. SEO SEO resources, including the cost of the investment, SEO team of investment. Note, SEO resources mentioned here is definitely not let everyone go buy links, buy bulk software, if you vote third-party resources, these black hat SEO, might as well do the bidding.
here to talk about a simple example of how to buy SEO resources. We can buy one or two PR greater than or equal to 3, an old name, then bought two used methods. First, we can do with this old site domain name. Second, we can use resources to build one or two points, note that these two resources, web space station's IP must be different, but not between them, each chain, the chain of the form resources stand to Friends of the chain to the master station . This can to some extent reduce the ranking of the time.
investment is another SEO team building. A mature team members generally include SEO SEO director, the director is the most important, he must have excellent SEO techniques, some training and leadership skills. In addition, at least one outer chain Commissioner, a Commissioner Link, a website editor. If conditions allow, preferably including a programmer, his role is in the process when an error, etc., to receive timely treatment, usually he can become a site administrator.
Second, to achieve the purpose of the ROI must first do the planning
SEO fact from Jianzhan to begin to do before. In fact, SEO is not just doing simple keyword ranking, many SEOS (technical staff specializing in SEO is Google called "Search Engine Optimizers", referred to as SEOs.) Went to enterprises engaged in SEO, in fact, leaving them The space is not too large. This is why companies fail to effect site SEO one of the reasons.
Why? We all know SEO is mainly divided into the station and outside two parts. Station outside the main part of the outer chain, and station optimization, content on more, but these often have been ignored. Station optimization, including what it?
1.SEO program production. During site SEO, you must first do the SEO program, including industry analysis, company positioning, product positioning, user groups, positioning, keyword mining, competitor analysis, the effect estimates and so on. These together make a SEO program, to facilitate the subsequent implementation. Moreover, SEO Jianzhan program must be enacted before, according to the plan to build web sites will be more conducive to SEO, the main station is convenient to do the layout optimization, this part will be mentioned below.
2. Three tabs. Accurate to say that now as long as you can make a title and description, title key is used to place the keywords, and description is mainly used to entice users to click, as the keywords tag, search engines have made it clear that is not included in the search engine algorithms So, this tag is not within our consideration. The title and description will have been carefully designed. Here we must note that page and inside pages of the best not the same title and description.
3. Station layout. Site layout, including many parts, including the layout of the main navigation, pay attention to the main navigation is the site where the highest weight, do not use FLASH or pictures do. There sidebar layout, for example, a site selling projector, the side including the model can be classified by color, by price classification, classification by use, by functional classification. There is a product page layout. Also well within the pages of breadcrumbs. The set also includes the call center, nofollow tags to use, create and submit site maps, robots.txt file preparation and so on. Station layout optimization SEO is the most important project is one of the most complex part.
However, the above three points in a station construction is completed, it had been formed, and almost no way to make big changes. If Jianzhan after the SEO, then, most likely because of changes to the site is too large, causing the site to be search engine right down, or even completely K out. Moreover, the site expect a high ROI, return on that investment, then all the more planning is important. If the site were K, and then talk about nothing in return. So, to achieve the purpose of the ROI must first do the planning, SEO must begin before Jianzhan proceed, if the sites are given a type, then what is written, what layout, what to speak of the optimization.
Third, the ranking changes normal
search engine's algorithm has been changed, so the ranking of volatility is normal, do SEO must have a sense of balance and do our daily SEO work on it, to adapt to the new search engine algorithms, as ranking, go on let it change. Therefore, do SEO at the same time, we should focus on building a network of word of mouth, word of mouth is good, and not afraid of fluctuations in the rankings.
four, SEO is a long process
SEO ranking results are not out to perform, and you're done for, SEO is a long-term adherence to a need the process. Many employers often see the keyword ranking has been achieved, the staff began to dismiss SEO or SEO company stopped and cooperation until the top down, the site was down the right, on began to regret. SEO is a long process, it is a process and the search engine race, and competitors race in the process. Of course, we must, through formal means to outperform competitors. SEO is a technical fight, but also a patient. If you do not do lasting stations ready to play, then the tidal SEO that perhaps only the following options: the first, choose to run the search engine bid; second, by conventional means to promote network marketing, such as video marketing, microblogging marketing; third, all roads lead to Rome, either way is not one or two days can be the effect of, or a fight to the last patient, if you can not, can only suggest that tidal SEO to give up the Internet, to give up e-commerce,.
In fact, we all know that search engines have huge traffic, and SEO is to boost a way to increase the specified keywords in the search engine rankings, so the search engine traffic into a site kinds of technology. SEO can increase traffic and reduce the bounce rate, the average online user to enhance the length and improve the PV value, in addition, SEO and marketing will not have much effect. So, SEO is not network marketing, SEM is only secondary in a way, is a booster, and nothing more. This article from Dongguan tidal SEOhttp://www.chaoxiseo.com/original, very welcome reproduced, but please indicate the source, thank you.
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