lead to external major decline in ranking because of link building category. Impact can be drawn through the social ranking traffic are "traditional" traffic in recent months has caused widespread controversy. Seems there are several SEO and digital marketing issues are as controversial and link building. Search engine algorithms are evolving, it is clear, the impact outside the station is the central factor. This paper will focus on talking about link building and not policies. This has had a lot of articles talking about strategy, but little attention is given to those able to guide the proper link building campaign strategies. In the absence of a stable high-quality links, you are just wasting time and money. Hope this paper conveys some of the ideas allow you to apply to your project.
Keywords , anchor text and value of diversity
you must have an established keyword strategy in the data above, so as to link building through efforts to change the results. If you have to return to the wizard that what is key?
pick good keywords to improve your website conversion rate online, these key words as your goal.
these keywords as your anchor text, but do not do SEO as many as fall into the trap. This is a common problem - if I want to "men's jackets" ranking and I are doing, so I decided to let all links will be "men's jackets" as anchor text. This is a mistake. You are focusing on your major keywords and anchor text at the same time, please do not forget some of the derivative of the keywords is also very important.
the principle of proportionality and the choice of anchor text diversity is an important principle. Do your work and identify a set of value derived words such as "men's winter jackets" and "cheap men's jackets". The link in your list of keywords you can make it look more diverse nature.
use anchor text for a successful rule looks like this:
containing 50% accurate matching keyword.
containing 30% to 40% of the key derivatives.
10% to 20%, including URL and brand information
diversified not only related to the ratio of anchor text, but also affects your files follow nofollow links and connections. Many link builders could have made this mistake - they get rich "follow" link to such a degree: it is composed of almost all the files. This looks more natural? Wrong.
and "nofollow" value than a direct link to "follow" a small, indirect value allows you to link diverse and can withstand the test of time.
for the correct target - target links page URL choice
SEO link building plan component should not appear in a vacuum in the environment. They should have a larger SEO, more comprehensive thinking. In determining your URL will point to your anchor text, you should also follow the links to landing pages within the site structure and relevance.
consistency is very important tips that will help search engine, which we specifically want a URL for the ranking. The key words so that you have a URL for a given time is worth to action stations and can be used as inbound links guide.
when given a non-brand keywords link building link when we want to avoid directly to the home page. Once again, we encountered a variety of issues, and in the ranking, the conversion rate that you will want a good page URL in a higher position.
a healthy link building is that there are different categories of links into your pages, sub pages, and the product category page. If you use the anchor text "men's jackets" to build the link, then this should point to your category page, which means we use to optimize the internal linking structure "men's jackets" to support that the URL keyword .
target directory hierarchy such link building e-commerce website is very successful. Use of the word derived from the target directory level, such as "men's winter jackets", its sub-categories of URL mapping can be beneficial to certain words and those derived from the specific words. This is the internal link can benefit your link building and navigate through the website, bread crumbs, etc. to transfer weight.
penalties and depreciation - Panda paranoia
aside panda Google update to talk about link building is difficult. A large number of e-commerce site administrator worried Google will punish them or because they have a web site from low quality sites and give them right down, and received punishment.
If you are creating a large number of low-quality content on your own site, you are likely to be punished, because the requirements of incoming links Google is very low. However, some incoming links will be devalued. Although your site has been devalued, but this is a completely different program - so positive face reality.
relevance and quality is really important, it will provide you with a sustainable link building campaign. Whether you are a blog, video distribution, images, white papers, press releases, seminars or the distribution of articles for the link, please always pay attention to your end users and your content available to their value.
article source position for the http://www.leadseo.cn/seohangye/Haili gull, website optimization experts, reproduced, please keep the source! greatly appreciated!
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